Digital Signage Systems: A Revolution in Communication and Advertising

Digital Signage Systems: A Revolution in Communication and Advertising

In today’s era of digitalization, digital signage systems play an increasingly important role in communication and advertising. They offer companies an effective way to reach their target groups, improve the brand experience and convey their message in innovative ways. But what exactly are digital signage systems and how do they work?

What is digital signage?

The term ‘digital signage’ refers to electronic displays used to present information, advertising and other forms of content. These systems can be used in a variety of environments, from retail stores and restaurants to airports and schools. They offer a dynamic and interactive form of communication that goes far beyond traditional static posters and signs.

What do I need for a digital signage system?


Hardware is one of the most important components of a digital signage system. It includes the physical devices required to display and transmit the digital content. This includes:

  • Screens : They are the heart of every digital signage system. Choosing the right screen depends on many factors, including the environment in which it will be used, the size of the room, and the type of content being displayed. There are a variety of screens to choose from, including LED, LCD, plasma, and even projectors. The resolution of the screen is a crucial factor as it determines the clarity and sharpness of the content displayed.
  • Media Players : These are the devices that display the digital content on the screens. They can either be built internally into the screens or provided as external devices. Choosing the right media player depends on the specific needs of your digital signage system, including the type of content you want to display and the complexity of your presentations.
  • Projectors : In some cases, particularly in large spaces or outdoors, projectors can be used in place of traditional screens. They offer the ability to create large and eye-catching presentations that are visible from a long distance.


The software is the backbone of every digital signage system. It enables the creation, management and distribution of the digital content displayed on the screens. There are many different types of digital signage software, but most fall into one of the following categories:

  • Digital Signage Software : This software allows you to create and manage the content that appears on your screens. It typically offers a variety of tools for creating presentations, including text editing, image editing, and even video creation.
  • Content Management System (CMS) : A CMS is software used to manage and organize digital content. In a digital signage context, a CMS allows for easy management and distribution of the content displayed on screens.


The content is what is displayed on the screens of your digital signage system. They can consist of a variety of media including:

  • Text : This can be anything from simple messages and announcements to complex presentations with animated text and graphics.
  • Images : Images are an effective way to grab attention and present information in a visually appealing way.
  • Videos : Videos can be used to present complex information in an easy-to-understand way or to grab attention and pique the interest of viewers.
  • Interactive Media : In some more advanced digital signage systems, interactive media may be used to create an interactive experience. This can be anything from touchscreen quizzes to interactive product presentations. Touch technology allows users to directly interact with the content they are viewing, increasing engagement and participation.

The advantages of digital signage solutions

Digital signage offers a variety of advantages over traditional signage solutions. Here are some of the most important ones:

  • Improving customer communication and brand experience : Digital signage allows you to communicate with your customers in ways that traditional signage cannot. You can display personalized messages, create interactive presentations, and even provide real-time updates.
  • Effective advertising and attention generation : Digital signage allows you to create eye-catching and engaging advertisements that capture your customers’ attention and encourage them to learn more about your products or services.
  • Adaptability to different target groups and areas of use : One of the biggest advantages of digital signage is its flexibility. You can easily adapt the content you see to different audiences, locations, and even times of day.

Selecting the right digital signage solution and determining your needs

Choosing the right digital signage solution and determining your needs are crucial steps in creating an effective and efficient digital signage network. Here are some aspects you should consider:

What is the ideal outcome once you have gone live with your digital signage network?
The answer to this question will help you clarify your goals and expectations. Do you want to improve customer communication, increase the brand experience or achieve effective advertising and attention generation? Your ideal outcome should be measurable and realistic to evaluate the success of your digital signage network.

How many screens should be installed?
The number of screens depends on the size of your company and the scope of your digital signage strategy. You should also consider where the screens will be placed and what type of content will be displayed on each screen.

By when should the project be implemented?
A clear schedule helps you plan and manage your resources effectively. It is important to allow enough time for planning, installation and testing.

What does your content strategy look like (images, videos, live stream)?
The selection of content is a crucial factor for the success of your digital signage network. You should consider a mix of text, images, videos, and interactive media to capture and hold your audience’s attention.

What is your budget?
Your budget will determine what type of digital signage solution you can afford. You should consider both the initial costs of the hardware and software as well as the ongoing costs of operating and maintaining the network.

How should technical support be organized?
Reliable technical support is crucial to the smooth operation of your digital signage network. You should consider whether to use in-house technical support staff or whether to hire external service providers.

Application areas of digital signage

Digital signage can be used in various areas including:

  • Use in Retail : Digital signage can be used effectively in retail for in-store marketing to improve customer experience and promote products.
  • Use in companies : Companies can use digital signage for internal communication, to improve employee retention and to promote company culture.
  • Use in schools and airports : Digital signage can also be used as part of information systems in schools, airports and other public facilities. Schools can use digital signage to provide information and announcements, improve communication and promote events. Airports can use digital signage to provide flight information, improve passenger experience and promote services and products.

Tips for implementing and managing your digital signage network

Implementing and managing a digital signage network can be challenging, but with the right planning and resources, you can create a successful network. Some tips are:

  • Plan ahead : Make sure you allow enough time for planning, installation, and testing.
  • Choose the right hardware and software : Choosing the right hardware and software is critical to the performance and reliability of your network.
  • Consider your audience : Make sure your content is relevant and engaging to your audience.
  • Monitor and update your network regularly : Monitor your network’s performance and update your content regularly to keep your audience engaged.

Discover the world of digital signage

With proper planning and implementation, digital signage can become a powerful tool for engaging customers and increasing sales across various industries. Digital signage offers a variety of options to reach your target group in innovative and engaging ways.

If you want to learn more about other digital solutions that can help you engage and delight your customers, check out our article on the digital storefront. This article offers further insights into the possibilities of digital technologies.

For more information about technologies that can be used in various industries to improve customer experiences, check out our article on POS solutions. These technologies can help streamline the purchasing process and improve the experience for your customers.

And for a deeper look into the world of digital displays and how they can be used, read our article on info screens. Here you can learn more about the diverse applications of digital displays and how they can help convey your message effectively.

To experience the benefits of digital signage for your business, book a live demo and discover the possibilities this technology offers. Experience how digital signage can bring your communications to life and increase sales.


Digital signage is revolutionizing the way companies communicate with their customers. With the right strategy and implementation, it can be a powerful platform to effectively convey your message and improve customer experience. Whether in retail, in companies or in educational institutions, digital signage offers countless opportunities to improve customer communication and interaction. Experience for yourself what digital signage can achieve.

Book your live demo now!

frequently asked Questions

What is digital signage?

Digital signage, also known as digital signage, is a form of visual communication that uses digital screens to display content such as text, images, videos and interactive media. It is used in many industries including retail, hospitality, education and more.

How does a digital signage system work?

A digital signage system consists of three main components: hardware (e.g. screens, media players), software (used to manage and distribute content) and the content itself. The content is displayed on the screens that are connected to the software via the Internet.

Why should I use digital signage?

Digital signage offers many benefits, including improved customer communication, effective advertising and the ability to update content quickly and easily. It can also help improve the brand experience and increase customer awareness.